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What is Sms Marketing?

Category: Marketing

1Definition

Marketing campaigns delivered via text messages to mobile phones.

2Context

High open rates but requires opt-in consent. Effective for time-sensitive offers.

3Example

A restaurant sends SMS marketing with a lunch special to customers who opted in.

⚠Common Trap

SMS marketing is heavily regulated—unsolicited texts can result in significant fines.

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More Marketing Terms

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