What is Direct Marketing Association?
Category: Marketing
1Definition
A trade organization (now part of the Data & Marketing Association) representing companies that market directly to consumers.
2Context
Sets ethical guidelines for direct marketing including mail, email, and telemarketing. Advocates for industry interests.
3Example
The DMA created the Mail Preference Service allowing consumers to reduce junk mail.
⚠Common Trap
The DMA isn't a government agency—it's an industry group with voluntary standards, not legal authority.
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