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What is Product Marketing?

Category: Marketing

1Definition

The function responsible for positioning, messaging, and go-to-market strategy for a company's products.

2Context

Bridges product development and sales. Product marketers define who buys the product and why.

3Example

A product marketer develops the messaging that differentiates Slack from Microsoft Teams in customer minds.

⚠Common Trap

Product marketing isn't product management—product managers build the product; product marketers sell it.

Related Terms

Direct Marketing AssociationMass Market PaperbackBlack MarketStock MarketMarketing Mix

More Marketing Terms

Direct Marketing AssociationMass Market PaperbackBlack MarketStock MarketMarketing MixIntegrated Marketing

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