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What is Marketing Concept?

Category: Marketing

1Definition

The philosophy that business success comes from identifying and satisfying customer needs better than competitors.

2Context

Contrasts with production or sales orientations. Customer-centric approach.

3Example

Apple's marketing concept focuses on what customers want, not just what's easy to produce.

⚠Common Trap

Customers don't always know what they want—some innovation comes from anticipating needs.

Related Terms

Direct Marketing AssociationMass Market PaperbackBlack MarketStock MarketMarketing Mix

More Marketing Terms

Direct Marketing AssociationMass Market PaperbackBlack MarketStock MarketMarketing MixIntegrated Marketing

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