What is Market Revolution?

Category: Marketing

1Definition

The transformation of the American economy in the early 1800s from subsistence farming to market-oriented production.

2Context

Driven by transportation improvements (canals, railroads) and manufacturing growth. Changed American society fundamentally.

3Example

Before the market revolution, farmers grew food for themselves. After, they grew cash crops to sell in distant markets.

Common Trap

The market revolution isn't the Industrial Revolution—it's specifically about the shift to market-based exchange in America.

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